Case study – Cartoon Network
- Popularization of the brand-new episodes of Powerpuff Girls
- Brand building of Cartoon Network and Powerpuff Girls
The basis of the campaign was the unique Powerpuff Girls avatar creator webpage and superpower questionnaire made by Cartoon Network. In this collaboration, we worked with three popular YouTubers with the main role of Doggyandi and the participation of ZsDav and IceBlueBird.
We shot an ice-skating challenge video with the YouTubers which we completed with an Instagram and Facebook giveaways. The uniqueness of the campaign was a public meeting on 21st January 2017 where 600 fans came to and Cartoon Network was also present with a stand, spot screening and a live Powerpuff Girls avatar creating.
Beside all online contents, we managed to make a unique and successful campaign with the event. The collaboration reached not just high views on YouTube but also an intense interactivity and stronger commitment. The following graphic shows the most important results.