Case study – Cartoon Network

The opinion-shaper role of the influencers is becoming more and more significant for brands and companies. Nowadays, YouTubers can move their audience not just online but offline, too. We used this opportunity with Cartoon Network together in January 2017 about an introductory campaign of a series.

Aims

  1. Popularization of the brand-new episodes of Powerpuff Girls
  2. Brand building of Cartoon Network and Powerpuff Girls

Implementing

[us_testimonial author=”Kiss Ágnes” company=”kommunikációs munkatárs, Turner Broadcasting”]Cartoon Network channel is a real multiplatform product, which is available not only via TV but also through daily updated website, apps, interactive online contents and social media. Therefore it is vital for us to be present on as many platforms as possible with ideas fans can go with. The campaign aimed to promote Powerpuff Girls was such. [/us_testimonial]

The basis of the campaign was the unique Powerpuff Girls avatar creator webpage and superpower questionnaire made by Cartoon Network. In this collaboration, we worked with three popular YouTubers with the main role of Doggyandi and the participation of ZsDav and IceBlueBird.

We shot an ice-skating challenge video with the YouTubers which we completed with an Instagram and Facebook giveaways. The uniqueness of the campaign was a public meeting on 21st January 2017 where 600 fans came to and Cartoon Network was also present with a stand, spot screening and a live Powerpuff Girls avatar creating.

Results

Beside all online contents, we managed to make a unique and successful campaign with the event. The collaboration reached not just high views on YouTube but also an intense interactivity and stronger commitment. The following graphic shows the most important results.

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