Cartoon Network channel is a real multiplatform product, which is available not only via TV but also through daily updated website, apps, interactive online contents and social media. Therefore it is vital for us to be present on as many platforms as possible with ideas fans can go with. The campaign aimed to promote Powerpuff Girls was such.Kiss Ágneskommunikációs munkatárs, Turner Broadcasting
We shot an ice-skating challenge video with the YouTubers which we completed with an Instagram and Facebook giveaways. The uniqueness of the campaign was a public meeting on 21st January 2017 where 600 fans came to and Cartoon Network was also present with a stand, spot screening and a live Powerpuff Girls avatar creating.
Beside all online contents, we managed to make a unique and successful campaign with the event. The collaboration reached not just high views on YouTube but also an intense interactivity and stronger commitment. The following graphic shows the most important results.