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Influencers / Creators
Case Study – Be a buddy, not a bully
School and online bullying amongst children represents a wide issue which has agressors and bullied. The victims are left with trauma, and the agressors are often not aware of the long term consequences of their actions.
Case study – Wargaming
In influencer marketing we experienced and observed several content solutions: sponsored video, advertisement, takeover and social posts are the most common. However in Hungary, videospots are were beginning to be introduced only in 2019.
Case Study – Fanta
The Fanta ambassadors appeared first in 2017, since then next to the usual YouTube videos they also appeared in TV spots, citylight posters, and further social contents. All of them together made a never seen before complex and standout influencer campaign.
Case Study – Profession
Being an influencer is a job for many people now, however other jobs are important and trending for many others. Students in high school and universities are constantly trying to figure out what kind of job they would like to have.
Case Study – MineBudapest
Minecraft is currently the world’s third most played videogame and a cultural phenomenon amongst a wide range of consumers, especially among children and teenagers between the age of 6 and 18. In Hungary, the amount of players are measured in the tens of thousands.
Case Study – Mastercard
The 2017 buzzword in marketing undisputedly was the „influencer”. Most of the brands recognised it and happily work together with opinion leaders, already planning for a long term.
Case Stuy – Pöttyös
Nowadays, influencers represent the most dynamically growing marketing platform. Third of people below the age of 30 spend their time consuming content created by the same group.
Case Study – Cartoon Network
The opinion-shaper role of the influencers is becoming more and more significant for brands and companies. Nowadays, YouTubers can move their audience not just online but offline, too.
Case Study – Szomszédnéni Produkciós Iroda
In 2014, an effective and successful cooperation between Szomszédnéni Produkciós Iroda and Star Network has been established. In the form of this cooperation, the team of Star Network had been given the task to create the group’s channel and develop it into a channel with long-term success.
Case Study – Xbox One advertising campaign
At the end of 2014, a unique YouTube advertising campaign has been launched in Hungary. Microsoft along with the regional video game and console distributor called 576 KByte aimed to promote the Xbox One and some of the new video game titles such as FIFA 2015 or Forza Horizon 2.
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