In view of the success of its sponsorship projects in Hungary, BioTechUSA has commissioned Star Network Influencer Agency to assist and support the brand’s international communication in the management of foreign influencers.
One of Europe’s fastest-growing dietary supplement manufacturers is present in many neighbour countries such as Slovakia, Romania, Austria, but also in some of the major European countries such as Germany, France and Poland.
Goal
To support the expansion and promotion of the BioTechUSA brand in foreign countries through influencer communications.
Approach
It was a huge honor for us that we were able to successfully connect and contract the fitness faces of several countries with the brand, mainly from Germany and Poland. We are currently working with two major Polish influencers (Fit Lovers, Marcin Dubiel) and three German stars (Janis Danner, Rishard Heinze and Melissa Deines). During all the collaborations, we are not only responsible for the connection between the brand and the ambassadors, but we also manage and control the creation of the contents, from product ordering to the creative, brainstorming phase of content until its release.
Results
Due to the amazing cooperation we have expanded our database with more than 200 foreign content creators, including German, French, Croatian, Austrian, Slovak, Romanian and Polish influencers. Statistically, the platforms of the ambassadors show that nearly 20 content is published each month, mostly on Instagram, where influencers reach a total of 8.2 million followers, and they also upload videos to YouTube, where a total of 3,5 million subscribers are watching their channels, and 2.4 million on TikTok.
