In the spring of 2022, dm’s new application arrived, marking another milestone in the lineup of digital services: the new dm App is a platform which satisfies the needs of every customer. From the fall of 2022, users can also experience dmLIVE Shopping streams within the application, where experts from the drugstore, often accompanied by influencers, live stream topics related to beauty care, nutrition, and lifestyle.
In addition to being a revolutionary, new marketing activity in our country, dmLIVE Shopping has uniquely achieved success by focusing on live shopping experiences and knowledge transfer within the application, placing influencer marketing at its core.
