Bio Balance is a completely new brand which entered the beauty market during the summer of 2023. The aim of the brand launch campaign was to introduce the new product line to as many conscious skincare customers as possible.
In addition to top influencers, a special feature of the campaign is that 20 micro-influencers, including skinfluencers, have been included in the product testing stage. The influencers were tasked with forming honest opinions, so the majority received a personalised package tailored to their skin type.
