OVERVIEW
In today’s world, constant phone use has become indispensable from generation Z to the elderly community, as these gadgets already offer users much more than functioning as just communication devices. In the morning the first thing we do next to drinking our well deserved coffee is the use of our mobile, and at the end of the day we also look at it one last time before bed, as an important notification through the many applications could be received any time.
Probably this is the main reason why OTP Simple application made a new service available for the users, and Star Network Influencer Agency was asked to manage the making of the commercials in order to promote the new services. Due to the new development, Device Insurance became available within the application, which means you can quickly and easily claim insurance for a new or used mobile phone, also screen breakage and theft. Due to the collaboration, 4 commercials were released at the end of 2021 starring the Hungarian Comedian Péter Felméri.
GOAL
The purpose of the promotional videos is to introduce the appearance of the new service to the audience, by presenting life situations which the current viewer can identify themselves with.
APPROACH
4 videos, 4 unexpected, unpleasant situations. During the campaign, we shot commercials that show unexpected but real-time events about screen breakage and theft. Despite the fact that the events do not end in a positive way at all, we still wanted to create concepts that give a humorous atmosphere, so the videos were made with the participation of Péter Felméri , a Hungarian comedian.
RESULTS
The 4 commercial videos received almost 180,000 views on YouTube, and the short versions that appeared in the advertising blocks in the Hungarian Cinema City network reached hundreds of thousands.
