The Fanta ambassadors appeared first in 2017, since then next to the usual YouTube videos they also appeared in TV spots, citylight posters, and further social contents. All of them together made a never seen before complex and standout influencer campaign.
Minecraft is currently the world’s third most played videogame and a cultural phenomenon amongst a wide range of consumers, especially among children and teenagers between the age of 6 and 18. Recognizing not only the value, but the potential it has as a marketing channel, we teamed up with the local government of Budapest and initiated the place branding project called MineBudapest in 2018.
Students in high school and universities are constantly trying to figure out what kind of job they would like to have. That is why we teamed two times with Hungary’s leading job seeking platform, Profession to meet the needs of the audience. Since these people follow a lot of influencers, we turned to influencer marketing which proved successful.
The 2017 buzzword in marketing undisputedly was the „influencer”. Most of the brands recognised it and happily work together with opinion leaders, already planning for a long term. The influencer marketing gives space for out of the box ideas as far as the brand is open for it too. A great example for this is one which was realised by Mastercard in collaboration with Star Network and Crane. The motto of this campaign was: „Involve and let them be free”
The opinion-shaper role of the influencers is becoming more and more significant for brands and companies. Nowadays, YouTubers can move their audience not just online but offline, too. We used this opportunity with Cartoon Network together in January 2017 about an introductory campaign of a series. If you are interested to learn more about the case study, in which we detail the setups and its results, click here!
Nowadays, influencers represent the most dynamically growing marketing platform. Third of people below the age of 30 spend their time consuming content created by the same group. In light of these, the question is not whether you should work with influencers but how. How can you do something else than traditional product placement? Only by letting influencers take control of our brand. In case of Pöttyös this was quite difficult.
In 2014, the standup comedy duo called Szomszédnéni Produkciós Iroda, known from the TV channel called Comedy Central, has tasked the team of Star Network to create the group’s channel and develop it into a channel with long-term success. The result is a channel with more than 50 000 subscribers with regularly published contents and an active and engaging community, which is considered unqiue among the humor channels of Hungary. If you are interested to learn more about the case study, in which we detail the setups and its results, click here!
At the end of 2014, a unique YouTube advertising campaign has been launched in Hungary. Microsoft along with the regional video game and console distributor 576 KByte aimed to promote the Xbox One and some of the new video game titles such as FIFA 2015 or Forza Horizon 2. The unique aspect of this campaign was that for the complete creation of the spots, famous Hungarian YouTubers and gamers were responsible, who were given full trust and support of the brands. We managed to achieve outstanding results in the community of gamers, which is huge success since they are considered to be the most rejecting towards YouTube ads. Click here to learn more!