The opinion-shaper role of the influencers is becoming more and more significant for brands and companies. Nowadays, YouTubers can move their audience not just online but offline, too. We used this opportunity with Cartoon Network together in January 2017 about an introductory campaign of a series. If you are interested to learn more about the case study, in which we detail the setups and its results, click here!
Nowadays, influencers represent the most dynamically growing marketing platform. Third of people below the age of 30 spend their time consuming content created by the same group. In light of these, the question is not whether you should work with influencers but how. How can you do something else than traditional product placement? Only by letting influencers take control of our brand. In case of Pöttyös this was quite difficult.
In 2014, the standup comedy duo called Szomszédnéni Produkciós Iroda, known from the TV channel called Comedy Central, has tasked the team of Star Network to create the group’s channel and develop it into a channel with long-term success. The result is a channel with more than 50 000 subscribers with regularly published contents and an active and engaging community, which is considered unqiue among the humor channels of Hungary. If you are interested to learn more about the case study, in which we detail the setups and its results, click here!
At the end of 2014, a unique YouTube advertising campaign has been launched in Hungary. Microsoft along with the regional video game and console distributor 576 KByte aimed to promote the Xbox One and some of the new video game titles such as FIFA 2015 or Forza Horizon 2. The unique aspect of this campaign was that for the complete creation of the spots, famous Hungarian YouTubers and gamers were responsible, who were given full trust and support of the brands. We managed to achieve outstanding results in the community of gamers, which is huge success since they are considered to be the most rejecting towards YouTube ads. Click here to learn more!