The campaign lasted 5 weeks, in order to gain advantage of the growing purchase interest typical for the end of the year. Each week, one spot was launched on YouTube in the form of preroll advertisement and the videos were also published on the channel of 576 KByte. Moreover, Star Network launched remarketing ads too, which were targeted at viewers who already saw the previous ads but they did not perform the desired actions.
During the preroll campaign, we managed to achieve outstanding results in the community of gamers, which is huge success since they are considered to be the most rejecting towards YouTube ads. The achieved results are summarized in the infographic to the right!