Amongst our partners we teamed up with 8 influencers who on one hand have the relevant target audience as influencers, and on the other hand, have credibility about the topic because they either work or worked in traditional jobs besides creating content. The influencers were:
Each influencer participated in the campaign by creating a video that introduced a certain job to the audience. Tokár Tomi acted as a host for these series of videos by introducing the jobs to the influencers, interviewing experts and providing an opportunity to try it as well. The professions were including but not limited to: animal caretaker, stunt, barista, pensioner caretaker and baker. The brand itself was introduced as a partner and sponsor who provided the opportunity for these videos.
Unique and valuable contents with highly positive reactions towards influencers and the brand as well. All the results implicate that we can be proud of the project we created, because not only we got great brand reactions, but the brand awareness was important too with an approx. 800 000 views aggregate, 80% generated by viewers between the age of 13 and 34.
One of our most successful campaign for job seekers! We believe that to reach this audience we have to turn towards YouTube influencers and the results fortunately proved us right.Zsófia PetzSocial media és influencer marketing munkatárs, Profession